Off-season is the most challenging time for hotel owners. During this period, many hotels and resorts face significant losses due to a lack of bookings and not meeting their targets. This crisis can even lead to letting go of valuable staff members. The lack of revenue can be daunting. But don’t worry we at Crodaze, the best hotel marketing company, have developed strategies to help hotels and resorts increase bookings during the off-season
Here are some 4 major tips and tricks to implement during the Off season
1. Creating Destination Content
Crodaze specialises in creating compelling content. We know that promoting only hotel content during the off-season might not yield significant results. Instead, we focus on creating unique content related to the destination. By showcasing the unique destination through content and hidden gems of your location which give potential guests a reason to visit, even when it’s not peak season. This strategy not only increases interest in the destination but also indirectly promotes your hotel.
For instance, if your hotel is located near lesser-known attractions or offers activities that can be enjoyed year-round, we create compelling content around these features. By promoting these destinations alongside your hotel, we make your property an attractive option for travellers looking for unique experiences.
2. Work on Website and SEO
Before the off-season begins, we ensure that your website and SEO strategy are fully optimised. We create engaging blogs and incorporate location-specific keywords to rank higher on search engines. This helps increase traffic to your website and boosts brand awareness. By improving search rankings and providing valuable destination content, we help keep your hotel visible and attractive to potential guests, leading to more bookings in the future.
By incorporating destination-related keywords into your content, your hotel can maintain the search result . For example, we create destination blogs and optimise your website to ensure it appears in top search results. This effort keeps your hotel visible to potential guests, increasing the chances of bookings even during off-peak periods.
3. Create Irresistible Offers
Creating exciting offers and promoting them through performance marketing can yield excellent results. As a marketing company for hotels with over 7+ years of experience, we know which offers work best for different destinations. We create exciting offers to capture the attention of your target audience, such as special discounts or exclusive packages. These enticing offers encourage guests to book during the off-season.
4. Grab Attention with Influencer Marketing
With years of experience in hotel influencer marketing our team of influencer marketing which has data and contacts of more than 1000+ travel and food influencers. Crodaze knows that influencer marketing is one of the best strategies for increasing bookings. The travel influencer content helps to reach the right audience which can effectively promote your hotel. 85% of good travel Influencers have given the best result. We work with influencers and explain to showcase your hotel, resort, and destination. This not only helps in securing bookings but also increases brand awareness. With over 10+ years of experience in influencer marketing, we know how to engage the best travel influencers at a low cost to provide the best results for your hotel.
We work closely with influencers and explain to create authentic and engaging content that showcases your hotel and the location of hidden gems. This content not only attracts the right guests but also increases your hotels and resorts brand awareness.
Conclusion
By implementing these four strategies destination focused content, SEO optimization, exciting offers, and influencer marketing you can maintain a steady stream of guests year round. At Crodaze, we are committed to helping hotels and resorts to increase the bookings during off-season through the power of content marketing for hospitality, hotel SEO, and influencer marketing.
If you’re looking for a content marketing company, hotel SEO specialists, or an influencer marketing company for hotels, Crodaze is here to help your brand to increase in terms of revenue and brand awarness. Contact us today to learn how we can boost your hotels and resorts bookings and keep your business boosted at any season.
