A beautiful luxury villa located in Murbad, near Malshej Ghat, was struggling to attract bookings. Few people knew about the village of Murbad, and as a result, the villa wasn’t receiving even a single booking each month, despite having a private swimming pool and other attractive amenities.

At Crodaze, we partnered with the villa owner, studying the market and identifying the challenges in promoting a less-known destination like Murbad, especially since most visitors preferred to stay at Malshej Ghat.

We devised a strategy centred around influencer marketing. We collaborated with top influencers from Maharashtra through barter deals to promote the property. Additionally, we created sales-driven content showcasing the villa’s amenities and comfortable stay, which we shared on social media. We also ran targeted ads featuring our videos and the influencers’ content, focusing on the Maharashtra region.

This strategy proved to be a game changer for the villa. It went from receiving zero inquiries a month to 900 inquiries, with sales reaching up to 8 lakhs. We further optimised the villa’s website to enhance visibility and drive more inquiries through local SEO.

At Crodaze, we specialise in creating compelling content for hotels, resorts, and villas, and in promoting properties in lesser-known destinations.